CHELA KELLY DESIGN

Design is best when elements are given a purpose due to deconstruction and refinement.

PROFESSIONAL EXPERIENCE

  • Key Tasks

    • Storyboard monthly photoshoots and work with contracted photographer to stage all scenes and execute the right look per product

    • Conceptualize and art direct all label designs and work closely with illustrator and brand visionary to execute the idea

    • Provide ideas for content that align with brand mission and image

    • Maintain and manage content on website and printed materials

    • Copyright all captions and emails to align with brand voice

  • Key Tasks

    • Create lesson plan for 10 week brand development course for junior/senior

      students studying multimedia

      • Educate students on design practices and the stages of working with a client

      • Lead design project and instruct designers to follow design brief and assist with any needs throughout each lesson

  • Key Tasks

    • Create all social media graphic assets for stories/feed

    • Photograph and edit all images of future releases

    • Develop marketing calendar and work off of that to create digital assets for product/social/promos whether it be social or email platforms

  • Key Tasks

    • Design company logos for startups/self-employed

    • Help establish brand identity

    • Self expression through design

    • T-shirt design for boutique clients

MEET MICHELA AKA CHELA

Hello! My name is Michela and I’m a graphic designer. After studying and receiving my BA in Design, I jumped right into working in the industry and collaborating with various businesses. I’ve always had a passion for the fashion industry and spent a large portion of my career building up small brands and elevating their brand image through strategic social marketing and designs.

I’ve recently transitioned into the beverage industry and have been able to assist and art direct a major brand refresh that has established a positive trajectory of growth for the business.

I enjoy collaborating with like-minded designers with similar aesthetics to achieve the impossible. Let’s change the world one vector point at a time!

Contact ME

Interested in my work and see me as a great fit for a project or your team? Fill out the form, and I will get back to you!