BRAND DEVELOPMENT WORKSHOP
In 2022, I was asked by my HS multi-media teachers to be a Junior/Senior Project Mentor for the Class of 2023. As someone who was a student in this program back in 2014-2015, I knew how important this course would be for their and my future.
Over the course of 10 weeks, I taught a group of 10 young designers the process of working with a client and helping them build a brand from scratch.
I gave them a choice of 3 fictional brand briefs and acted as their client. In this course I taught them: Logo Design, Color Theory, Typography, Social Media, Mock-Ups, Print Marketing, UX Design, and Brand Deck development.
In the Winter of 2023, I was asked to mentor again and to my surprise, my class almost doubled in size! This is something I was hopeful for, eager young designers wanting to tackle something different.