Over the course of 7 years, I have used a variety of email marketing platforms like Mailchimp, Constant Contact, Strippo, and Klaviyo. It’s important, especially in email marketing, to be very strategic with CTA’s. Why are you contacting your customer? What outcome are you wanting? Having an engaging email subject header and clear CTA will get the most traffic to your website and convert sales. See below some examples of email layouts I have done for a variety of clients/employers.